SMO PACKAGES
(Social Media Optimization Packages)
| SMO PACKAGES | BASIC | STANDARD | ADVANCED |
|---|---|---|---|
| Profile Creation and Setup | Yes | Yes | Yes |
| Page Handling | Facebook, Instagram, LinkedIn | Facebook, Instagram, LinkedIn, Twitter | Facebook, Instagram, LinkedIn, Twitter, YouTube, Pinterest |
| No of Posts | Monthly 12 | Monthly 20 | Monthly 25 |
| No of Reels | Monthly 4 | Monthly 8 | Monthly 12 |
| Profile Optimization | |||
| Content Strategy | |||
| Audience Engagement | |||
| Influencer Outreach (Ad Spend Extra) | No | ||
| Paid Ads Management (Ad Spend Extra) | No | ||
| Paid Ads Source | Whatsapp Message | Whatsapp Message | Whatsapp Message, Calls, Website Visit |
| Monthly Reports | Monthly | Bi-Weekly | Weekly |
| Articles Posting | 4 | 6 | 10 |
| Google Business Profile Updates | |||
| Review Management | |||
| Minimum Contract | 3 Months | 3 Months | 3 Months |
| Price | ₹15,000 / Month | ₹20,000 / Month | ₹30,000 / Month |
*Payment Terms - 50% in advance / 50% on completion
Scope of Services SMO Packages
- Conduct initial audit of existing social media presence (platforms, engagement, content performance).
- Define target audience personas and content preferences.
- Develop a platform-specific optimization strategy (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, etc.).
- Establish KPIs and success metrics (reach, engagement, conversions, follower growth).
- Optimize social media profiles (bios, descriptions, images, keywords).
- Ensure consistent branding across platforms (logos, color schemes, messaging).
- Implement SEO-friendly keywords in profile descriptions and posts.
- Create content calendar aligned with campaigns and audience behavior.
- Develop engaging multimedia content (posts, infographics, short videos, stories).
- Curate industry-relevant content to position brand as a thought leader.
- Schedule and publish content at optimal times for maximum visibility.
- Monitor and respond to comments, messages, and mentions promptly.
- Foster community engagement through polls, Q&A, contests, and interactive posts.
- Build relationships with influencers and brand advocates.
- Manage crisis communication and reputation handling on social platforms.
- Design and manage paid social campaigns (Facebook Ads, LinkedIn Ads, Instagram promotions).
- Optimize ad targeting, bidding, and creative assets.
- Track and report ROI on paid campaigns.
- Provide monthly performance reports with insights and recommendations.
- Track engagement metrics (likes, shares, comments, CTR, conversions).
- Use analytics tools to refine strategies based on data-driven insights.
- Benchmark performance against industry standards and competitors.
- Stay updated with platform algorithm changes and industry trends.
- Recommend new tools, features, or platforms for expansion.
- Conduct quarterly strategy reviews to align with evolving business goals.
- Google Analytics
